Pandora And Mobile Ads - A Touch Too Much: Part I

On Seeking Alpha 

"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. -- David Ogilvy"

ADVERTISING:

Right up front, I want you to understand my bias with regards to advertising and to a lesser extent, my bias with regards to social media integration. First (and generally), as it pertains to advertising on a mobile platform, and secondly (and specifically), as it pertains to my personal experience as I receive the various forms of ads on Pandora's (P) mobile app while using Apple's (AAPL) iPhone.

My Top 10 beliefs (Concerns and Conclusions):

1. I find that spending ad dollars to serve unsolicited, untargeted advertisements wasteful.
2. I find that only soliciting a consumer's positive feedback with the false choice to "LIKE" something or leave it alone (thereby negating potentially useful feedback or legitimate negative opinions) absurd.
3. I find the practice of utilizing "click-trickery" on mobile devices that require (and respond only to) physical touch abhorrent.
4. I find that spending ad dollars to serve "Visual" text or banner Ads in a "Listening" environment ridiculous.
5. I find that endeavoring to sell targeted Ads to consumers with incomplete demographic data unreliable.
6. I believe that services that rely heavily on advertisers to fund the presentation of music, run a greater risk of feeling undue pressure applied to them when it comes to "which songs will be played next" as the larger more influential advertisers may eventually see themselves as the general managers or wannabe program directors...

Read more on Seeking Alpha:http://seekingalpha.com/article/457831-pandora-and-mobile-ads-a-touch-too-much-part-i