SiriusXm: MAYDAY! (Letting The Past Be My Guide)
Wednesday, April 25, 2012 at 9:20AM 
On May 1st 2012 SiriusXM (SIRI) will release 1st quarter 2012 financial results. This report will be significant for many reasons: Car sales have improved year over year, the new Lynx radio has been released, the online player and streaming mobile apps have been updated with improved functionality, time shifting has been implemented as well as the addition of Xtra channels, oh and Howard lost his law suit over subscriber goal compensation. The most significant to me (and what I'll be most interested in learning about) is whether or not the price increase that SiriusXM instituted on January 1st 2012 had any impact on subscriber cancellations (churn).
SiriusXM's self-pay subscribers are a combination of Lifetime, Monthly, and Annual payers. It is unknown how many are in each category, but it is safe to say that millions of subscribers have now had time to digest the increased cost of their subscriptions and have decided either to continue subscribing or cancel. Mel Karmizan stated on Jim Cramer's Mad Money, that the reaction to the increase has been "very modest" 2 months into the current quarter.
