SiriusXM: Still Not Ready For Prime Time
Tuesday, May 15, 2012 at 11:27AM 
Demonstrating yet again that SiriusXM's promotions and marketing departments don't know their heads from a hole in the ground, last night's "silver-platter" advertising opportunity on NBC's hit Summer show "America's Got Talent" (AGT) was unsurprisingly squandered.
"Ponderous" is the word that came to mind as I watched last night's season premiere of AGT fearlessly with my 6 year old daughter by my side. For many months now as I have viewed promo after promo for AGT each one heavily featuring SiriusXM's crown jewel, Howard Stern on their T.V. commercials, web-shorts, banner-ads, billboards and twitter mentions, I wondered what exciting new commercial SiriusXM would develop in order to capitalize on the hype generated by NBC's bank-roll.
I sat through the first commercial break... No SiriusXM commercial? "No big deal" I thought "They're probably waiting for the second commercial break to catch the late-comers." Second break, no commercial, "Hmmm, this is a familiar feeling... Something is wrong here...
