SiriusXM: Still Not Ready For Prime Time

Demonstrating yet again that SiriusXM's promotions and marketing departments don't know their heads from a hole in the ground, last night's "silver-platter" advertising opportunity on NBC's hit Summer show "America's Got Talent" (AGT) was unsurprisingly squandered.

"Ponderous" is the word that came to mind as I watched last night's season premiere of AGT fearlessly with my 6 year old daughter by my side. For many months now as I have viewed promo after promo for AGT each one heavily featuring SiriusXM's crown jewel, Howard Stern on their T.V. commercials, web-shorts, banner-ads, billboards and twitter mentions, I wondered what exciting new commercial SiriusXM would develop in order to capitalize on the hype generated by NBC's bank-roll.

I sat through the first commercial break... No SiriusXM commercial? "No big deal" I thought "They're probably waiting for the second commercial break to catch the late-comers." Second break, no commercial, "Hmmm, this is a familiar feeling... Something is wrong here...

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Howard On NBC: Will SiriusXM Become "Eh-Eh-Eh" Again?

 

Many Stern fans will remember the day of the "yuge" announcement back in 2004 when Howard Stern informed his listeners that he would be moving his #1 terrestrial radio show to Sirius Satellite radio in January of 2006. At the time, Howard (The King Of All Media and The King Of All Media Hype) began mentioning "Sirius" so often that he was soon told by management to stop using the word on all terrestrial broadcasts. Howard being a man of his word ceased saying "Sir-i-us" opting instead for the multisyllabic essence of the word, and ultimately replacing it with "Eh-Eh-Eh."

Currently, Howard Stern has been cranking the hype-machine back up in support of his much publicized Judgeship on the wildly popular NBC show America's Got Talent which debuts tonight, Monday May 14th at 8:00EST. Many Stern fans have been voicing their displeasure over what they feel is his relentless coverage of his experiences on A.G.T. while broadcasting on SiriusXM. Howard has not been instructed to stop saying "America's Got Talent" on SiriusXM's broadcasts, due largely to the fact that he is currently employed by both entities, and it should prove to be beneficial to both employers...

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